Pure organic: eco-friendly, natural finish for super softness and less shrinkage. Extra gentle for baby's skin. Made with 100% GOTS certified cotton. Ethically produced in a fair trade, sustainable and transparent supply chain. Sweatshop-free production facilities. Eco-friendly: pure organic cotton grown and processed without using harsh chemicals or dyes, produced in an oeko-tex certified facility. Baby friendly: wonderfully soft fabric that stretches and moves with your baby or toddler, less shrinkage, and tag less label won't scratch your baby's delicate skin. Functional: we use only our softest & purest organic cotton especially made to keep your baby snug & warm while still allowing your baby to move easily.